UK Transport game

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Online game Chromaroma has been launched in collaboration with the Greater London Authority. Players win points by completing missions and making journeys, either for themselves or for a team. Although it can make commuting competitive, by for instance trying to get fastest journey times between stations, it also awards more points for getting off a stop early and walking, cycling or travelling outside of rush hour.

The new game is produced by Mudlark, and has been in beta testing since late last year. Approximately 3,000 players have signed up already. Users need to provide Chromaroma with either a registered Oyster card or a Boris Bike key, and their data is then examined. It is provided by Transport for London with a 72 hour delay.

Challenges range from teams ‘winning’ stations by checking in to simply visiting random destinations. In due course, the makers say they will consider looking at sponsorship options.